Knowing You, Santa Fe is a data driven community designed film project utilizing community input as the primary source material. Knowing You, Santa Fe utilized an online survey and a focus group environment to collect qualitative data from participants. Participants who took part in the online survey and the focus group were instrumental in designing and influencing a conceptual framework, establishing formal structures, and determining parameters for a site-specific film. The methods and techniques of conducting research are part of a process of community engagement exploring the space of universal value systems, in hopes of using data in meaningful ways and attaining a greater understanding of a community, while re-contextualizing and rationalizing aesthetics of place.
Knowing You, Santa Fe, was supported by the Social Engagement Residency Program at the IAIA Museum of Contemporary Native Arts, Santa Fe, New Mexico.
My residency took place during April 19th -29th 2015, and the following work below was completed during the process. I am grateful for the opportunity to have been apart of such a meaningful experience both at the IAIA museum, and throughout the community. Thank you to all you who have been involved in the project.
Phase 1: Online Survey component
The primary objectives of the online survey was to gauge the importance of the Santa Fe area and measure the public preferences for culturally important sites, activities, beliefs, and issues. 10 types of questions have been developed to give great insight into the community as well as form a thematic structure for a film including: multiple choice, dropdown, matrix/rating scale, and texts boxes for personalized data entries.
Phase 2: Focus Group component
Knowing You, Santa Fe, Focus Group, is part of a process of community engagement, dialogue, and a research method to understanding your community better. Participation in the focus group will be instrumental in designing and influencing a potential conceptual narrative in the film.